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Brand Bible by Debbie Millman

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F39 Job:09-26878 Title:RP-Brand Bible
10-C65031 #175 Dtp:204 Page:309
(RAY)
298-312_C65031.indd 309 10/24/11 5:29 PM
(Text)
309Index
i
IBM, 126, 214, 219
iceman, 189
I Love Lucy (TV show), 97
imitation, 36
India, 15255
Industrial Revolution, 20, 23, 24, 27,
30, 42, 43, 178
In-er-Seal package, 67–68
inuencer theory, 35
information and communications technology
(ICT), 133, 135
innovation, 11, 32, 248
instant coee, 94
in-store experiences, 178181
Intelligentsia, 2007
intergalactic travel, 175
Internet, 126–127, 135
Internet search, 129, 155, 158
interstate highways, 98
iPad, 218, 280
iPod, 141, 142, 218–219
iPod Touch, 219
Ive, Jonathan, 142
Ivory Soap, 4547
J
Jantzen, 91
J. C. Penney, 184
Jeerson Airplane, 107
JetBlue, 166, 174, 175
jewelry, 19
Jobs, Steve, 38–39, 142
Johnson & Johnson, 65, 74, 78–79
Jolt Energy, 205
Jordan, Michael, 120–121
k
Kamenetz, Anya, 130
Kay, Kenna, 290–293
Kaye, Joyce Rutter, 270–273
Kaye, Michael Ian, 294–297
Kellogg, John Harvey, 59
Kellogg, William Keith, 59
Kelloggs, 58–61, 152, 155
Kelvinator, 189
Khrushchev, Nikita, 94
Kimberly-Clark, 240–245
Kindle, 128
King Cola, 53
Kinon, Jennifer, 282–285
KitchenAid, 94
Kitchen Debate, 94
kitchens, 189
Kleenex, 241–245
Klein, Naomi, 11, 119
K-Man, 88–89
Knight, Phil, 120
Kodak, 74
Kortun, Vasif, 274
Kraft, 76
Kraft, Neil, 209
Krating Daeng, 160
Kroc, Ray, 98, 100
Krone, Helmut, 105
Kroner, Kurt, 105
Krueger Beer, 82, 86–89
l
labels. See product labels
Lacoste, 82, 90–91
Lacoste, René, 91
Lady Gaga, 133
Lansdowne, Helen, 70, 73
Lascaux Cave, 14–16, 19
Lash-Lure, 196–197
Leach, Robin, 122
Lean Cuisine, 255–258
Le Bon Marché, 181
legacy brands, 255–258
legal protections, 10
Leibovitz, Annie, 110
Levi’s, 106–109
Levys, 105–106
Lexus, 184
limited editions, 33
Lince, Simon, 263
Lippincott, 182
lipstick, 197
local culture, 158159, 162163
local goods, 185
Loewy, Raymond, 168
logos, 91, 119
London, 27
Luce, Clare Booth, 111
luxury goods, 23–24, 27, 33
m
Macintosh, 142
Macy’s, 181
Madge, 97
Madonna, 122
magnetrons, 190
Majorettes, 106, 107
Mandeville, Bernard, 24, 27
Manet, Edouard, 10
manufactured goods, 20
manufacturer brands
beginning of, 64–81
in daily life, 65
manufacturing, continuous-process, 82
marketing
beginning of modern, 35–36
buzz, 162
to women, 168
market niches, 135
market segmentation, 97, 101, 102, 135
market-style retail, 185
Martin, Bobby C., Jr., 282–285
Mary, Queen of Scots, 20
mascara, 197
mass consumption, 92
mass-media advertising, 97
mass-produced goods, 20, 42, 43, 65, 82, 98
Mateschitz, Dietrich, 160
Mathews, John, 203
Mau, Christine, 240–245
Max Factor, 193–195, 198
Maxwell House, 94, 95
Maybelline, 196–197, 201
McCracken, Grant, 23, 137
McDonald’s, 98100
McKinney, Henry, 67
media brands, 118–119
menu design, 236
Mercedes-Benz, 169
Merchandise Marks Act, 42
Merck, 287, 288
microwave ovens, 190–191
middle class, 92
Minnesota Manufacturing and Mining
Company, 74
Minute Rice, 94
Mission Motors, 175
mobile devices, 184
F39 Job:09-26878 Title:RP-Brand Bible
10-C65031 #175 Dtp:204 Page:309
(RAY)
298-312_C65031.indd 309 10/24/11 8:10 PM

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