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Brand Bible by Debbie Millman

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F39 Job:09-26878 Title:RP-Brand Bible
10-C65031 #175 Dtp:204 Page:310
(RAY)
298-312_C65031.indd 310 10/24/11 5:29 PM
310 BRAND BIBLE
(Text)
mobile technology, 132
Model X, 98
Monitor Top refrigerator, 189190
monochrome printing, 67
Monroe, Marilyn, 197, 221
Moore, William, 67
Morgans Hotel Group, 251–253
Morita, Akio, 218
Morton’s Salt, 41, 50–51
Morton Umbrella Girl, 63
Mother, 294–297
motorcycle brands, 166, 175
motoring culture, 98–101
Mr. Peanut, 63
Mr. Whipple, 97
MTV, 116, 118–119, 275, 290–293
Mucca Design, 234–239
multimedia brands, 220–225
multinational companies, 148
Museum of Jewish Heritage, 289
music videos, 118–119
n
Nabisco, 43, 65, 67–68
nail polish, 197
National Biscuit Company, 43, 65, 6768
National Research Council (NRC), 208
NBC, 287
necklaces, 19
needs
creating, 64, 74
psychological, 97
Nestlé, 256
New Balance, 296
Newman’s Own, 11
New York City, 185, 270–273
Nike, 120121, 184
Nintendo, 218
Nissan Leaf, 174
Nixon, Richard, 94
N. K. Fairbank Company, 70
nobility, 22–23
Nokia, 152
No Logo (Klein), 11
Nonprot Finance Fund, 288
nonprots, 282–285
novelty, 23
NPR, 288
N. W. Ayer & Son, 67
NYC & Company, 270–273
o
Obama, Barack, 134, 135136
observational design research, 252
oset printing, 82
online shopping, 182–185
Oprah’s Book Club, 223
The Oprah Winfrey Show (TV show), 222–223
Original Champions of Design, 282–285
outsourcing, 158
OXO, 246–249
P
packaged foods, 6768, 254–259
packaged goods, 43, 64, 67–68
packaging, 64–68, 82, 86
Palmolive, 97
Pan Am, 112–115, 174, 175
PANAMAC, 113
paper packaging, 67
paper products, 240–245
Paramount, 196
Pastis, 236, 239
patina, 22–23
patriotism, 197
PBS, 291
peer-to-peer networks, 135
Peet, Alfred, 124
Peet’s Coee & Tea, 124
Pemberton, J.S., 53
Pendergrast, Mark, 206
Pentagram, 266–269
People magazine, 110111, 114
PEP advertisement, 61
Pepsi Challenge, 202
Pepsi-Cola, 53, 102–103, 202
perfume, 83–85
Perkin, Harold, 23
Perrier, 203, 204
Philip Morris, 93, 97
Picasso, Pablo, 10, 19
Piggly Wiggly, 181
planned obsolescence, 98
Planter’s Peanuts, 63
Platinum Card, 122
Playboy magazine, 220–222
Playboy TV, 222
political campaigns, 135136
pop-up stores, 184–185
porcelain, 32
portable music players, 218–219
post-war era, 92–101
Pountain, Dick, 106
presidential election of 2008, 135136
Priestley, Joseph, 203
Princess Phone, 214, 216, 218
print design, 278–281
printing innovations, 64, 65, 67, 82
Prius, 174
Procter, Harley, 45
Procter & Gamble, 43, 45, 65, 70, 73, 97, 151
product design, 246–249
product education, 68
productivity, 20
product labels, 43, 64, 65, 67
product launches, building anticipation for, 39
products
planned obsolescence of, 98
redesigning, 98
Prohibition, 86
Project M, 11
Project Projects, 274–277
psychological needs, 97
Pullman, George, 167–168
Q
Quaker Man, 63
Quaker Oats, 62, 256, 259
Quantum Computer Services, 126
Queen’s Ware, 33
r
Radarange, 190–191
Radio Free Europe, 288
Railton, Arthur, 105
rail travel, 167–168
Ramada, 101
Raytheon, 190
F39 Job:09-26878 Title:RP-Brand Bible
10-C65031 #175 Dtp:204 Page:310
(RAY)
298-312_C65031.indd 310 10/24/11 8:10 PM

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