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Brand Bible by Debbie Millman

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312 BRAND BIBLE
(Text)
travel
air, 113115, 174–177
car, 168–173
intergalactic, 175
railway, 167168
trefoil, 283–284
trend curves, 242
trends, 287–288
tribes, 11
Trix Rabbit, 63
Tropicana, 260–265
Trump, Donald, 122
trust factor, 135
Tupperware, 181
TV Land, 290–293
typeface, 236, 276
u
Uneeda Biscuit, 43, 66, 6768
uniformity, 100
United Continental, 175
United Kingdom Patent Oce, 42
universal design, 247
Upper Paleolithic cave paintings, 14–16
usability, 246–249
U.S. Constitution, 42
user reviews, 184
V
Venus gurines, 19
vice, 27
video games, 218–219
Virgin America, 174, 184
Virgin Galactic, 175
virtue, 27
visual queues, 209–210
Vogelherd horse, 14
Volkswagen, 104–106, 114, 170171
von Meisteras, William, 126
VOSS, 208, 209
w
Wadsworth, Gerald B., 65
wages, 27
Walkman, 218
Wallace, Rob, 254–259
Wallace Church, 254–259
Wall Street (lm), 122
Walmart, 181–182, 183, 184
Ward, Artemas, 67
Warhol, Andy, 43, 107
Warner Amex Satellite Entertainment
Company, 118
water, bottled, 10, 208–209
wealth distribution, 27
Web design, 280
Wedgewood, Josiah, 30–36, 142
Wenner, Jann, 107, 110
Western brands, 151, 158, 163
Westin, 251–252
Whieldon, Thomas, 32
White Levi’s” (Majorettes), 106, 107
Wild, Antony, 28
Williams, Scott, 250–253
Williams, Tom Lyle, 196
Willys-Overland, 168
Wilson, Kemmons, 100101
Windows CE, 158
wine, 209–211
Winfrey, Oprah, 220, 222–224
Wolfe, Tom, 122
women
branding for, 94–97
marketing to, 168
wordmarks, 59
World War II, 92, 197
Wurman, Richard Saul, 130
x
Xbox, 219
y
Yellow Tail, 210
Yoovidhya, Chaleo, 160
youth culture, 102, 106110
yuppie culture, 122
Z
Zenith, 97, 98, 219
Zen Motorcycles, 175
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(Text)
© 2012 by Rockport Publishers
All rights reserved. No part of this book may be reproduced in any form without written
permission of the copyright owners. All images in this book have been reproduced
with the knowledge and prior consent of the artists concerned, and no responsibility
is accepted by producer, publisher, or printer for any infringement of copyright or
otherwise, arising from the contents of this publication. Every eort has been made to
ensure that credits accurately comply with information supplied. We apologize for any
inaccuracies that may have occurred and will resolve inaccurate or missing information
in a subsequent reprinting of the book.
First published in the United States of America by
Rockport Publishers, a member of
Quayside Publishing Group
100 Cummings Center
Suite 406-L
Beverly, Massachusetts 01915-6101
Telephone: (978) 282-9590
Fax: (978) 283-2742
www.rockpub.com
Visit RockPaperInk.com to share your opinions, creations, and passion for design.
Library of Congress Cataloging-in-Publication Data
Millman, Debbie.
Brand Bible : the complete guide to building, designing, and sustaining brands / Debbie
Millman.
p. cm.
Includes bibliographical references and index.
ISBN-13: 978-1-59253-726-6
ISBN-10: 1-59253-726-X
ISBN-13: 978-1-61058-198-1 (digital ed.)
1. Branding (Marketing) 2. Brand name products. I. Title. II. Title: Complete guide to
building, designing, and sustaining brands.
HF5415.1255M548 2012
658.8’27--dc23
2011040806
CIP
ISBN: 978-1-59253-726-6
Digital edition published in 2012
eISBN: 978-1-61058-198-1
10 9 8 7 6 5 4 3 2 1
Editor: Jeremy Lehrer, unifyingtheorymedia.com
Producer: Taryn Espinosa
Principal Photographer: Brent Taylor
Printed in China
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Digital edition: 978-1-6105-8198-1
Softcover edition: 978-1-5925-3726-6

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