You have finally made it! Everybody loves you, wants to be you, is talking about you, writing about you, you are absolutely in the limelight and can do no wrong. You are basking in your own glory; you know you have made it as you have a big tick next to each one the following:

  • Everyone is talking about you.
  • Celebrities are wearing/using your product
  • Retailers are desperate to buy your brand
  • Magazines are all writing about you
  • People are wanting to partner with you
  • You are a market leader in your area of expertise

You can do no wrong. Or can you?

Stand-out is the status that everyone tries to achieve and yet so many brands fail to sustain their status. Why do you think that over the years I have worked with ...

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