CHAPTER 03:HOW TO MOVE FORWARDS

THE INSIDE GUIDE TO PROMOTING YOUR BRAND

This chapter offers a quick insight into the world of promotion, so when you start the process laid out in this book you shouldn't be starting from a place of little or no knowledge when it comes to what is actually needed to raise awareness around your brand. I aim to provide you with the basics so that you can make informed choices on what it is you want to gain/achieve through the promotion of your brand.

By providing you with some examples of both old- and new-school ways, I hope to highlight different outcomes that can be achieved for any brand size and provide options that you could use to drive your brand forwards. Without this knowledge it is a bit like going on ...

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