CHAPTER 07: STEP FOUR #COMMUNICATE
CREATING CONVERSATIONS
Enter into the … COMMUNICATE PHASE
My school reports from a young age always said, “Linzi could do a lot better if she stopped talking!” Little did they know I would make a career out of it…
Creating conversation: Getting seen, heard and spoken about
You have reached the point where you are now ready to get creative. You understand who you are and what you stand for, who you are talking to and what services you provide. Your toolkit and product vision have been created, so your message to the world is coherent with all your brand values and you have the tools to drive your business to the next level. This next phase looks at how to engage your customer so that they keep listening.
With ...
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