2
ESSENTIAL TWO: LOOK AHEAD
The CEO isn’t happy.
He or she wants an answer to simple, straightforward questions, “Why can’t we find the people we need to do our work? Why can’t we engage the people we have? Why can’t we be known as a magnet for talent? And, once a magnet, will we secure the talent we need?”
The questions are fair. And frequent. Today’s seemingly impossible pursuit to find, keep, and engage the right workers is beyond anything most organizations have confronted. It simply isn’t logical that, no matter the economic conditions, companies with strong reputations can’t attract and keep all the good people they need. Even organizations with legendary histories of attracting and engaging the best and the brightest find it challenging ...
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