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Brand Identity And Culture: An Instant Guide for Entrepreneurs by Guy Rigby

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Praise for From Vision to Exit

“An excellent primer ... I commend this book to both those who are already running an established business, and those who are minded to start one and become their own boss. It is written in a practical style, full of useful tips and pertinent questions. It is a manual that can be used very much as a reference source, to be dipped into when needed.”

— Luke Johnson, chairman of Risk Capital Partners, former chairman of Channel 4 Television

“From Vision to Exit is a must-read book for any aspiring entrepreneur.”

— James Caan, founder and CEO of Hamilton Bradshaw, former investor on Dragons’ Den

“I am often asked for advice about starting a business and I was thinking of writing it all down. Guy has saved me ...

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