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Brand Identity And Culture: An Instant Guide for Entrepreneurs by Guy Rigby

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About the Author

Guy Rigby is a chartered accountant and an entrepreneur. He is a natural and driven enthusiast who built and sold his own accountancy firm, as well as pursuing other commercial interests. He has been a director and part-owner of a number of different ventures, including businesses in the IT, property, defence, manufacturing and retail sectors. In an unusually varied career, he has been the senior partner of two accountancy firms, a finance director, a sales and marketing director and an advisor and mentor to many entrepreneurial businesses and their owners.

Guy now leads the entrepreneurial services group at Smith & Williamson, ...

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