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Brand New: Solving the Innovation Paradox—How Great Brands Invent and Launch New Products, Services, and Business Models by Paul B. Brown, Luisa C. Uriarte, G. Michael Maddock

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About the Authors

G. Michael Maddock is the founding partner and CEO of the leading innovation agency Maddock Douglas, which has helped 25 percent of the Fortune 100® invent, brand, and launch new products, services, and business models successfully. A serial entrepreneur, Mike has launched three successful businesses and chairs the Gathering of Titans entrepreneurial conclave at MIT. Mike is a featured columnist for BloombergBusinessWeek.

Luisa Uriarte is a partner and executive vice president of Maddock Douglas where she is the head of research. Luisa has more than 20 years of experience in managing research and consulting projects of international scope, covering more than 30 countries worldwide.

Javier Flaim, formerly an executive vice president at Maddock Douglas, is an expert at repositioning and launching new products and brands. Previously the CEO of Markitecture, a marketing research and innovation firm, Javi is a member of the Vocational Foundation, Inc., a non-profit organization dedicated to helping disadvantaged youth in the New York City area gain the skills they need to achieve financial independence.

Brett S. Miller, a vice president of innovation at Maddock Douglas, is a 20-year marketing veteran who has spearheaded domestic and international innovation initiatives for such clients as Allstate, Blue Cross Blue Shield, BP, Chase, GE, Jim Beam Brands, Kellogg’s, KIA, Kohler, Kraft, LG, Levis, MetLife, Miller Brewing Company, Samsung, Starbucks, Toyota, Unilever, ...

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