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Brand New: Solving the Innovation Paradox—How Great Brands Invent and Launch New Products, Services, and Business Models by Paul B. Brown, Luisa C. Uriarte, G. Michael Maddock

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Index

A

adapt

AdMaven

ANA. See Association of National Advertisers

Association of National Advertisers

B

Ballmer, Steve

Barbara, Lee

bashfuls

benefits

benefits, communicating

blogs

BP

brand consistency

brand extensions

brand new strategy

budgeting

Burberry

C

channels

developing new

characterictics, segment

Citibank

clear communication

combine

commercialization

communication

communicating

benefits

using social media

communication

as art

bad

benefits

clear

improving

influences

mastering

sales and

testing

communication parents

communication score

competitive

concept creation

concept development

concept refinement

concept screen

conception

concepts

distilling

reference guide

connectedness

conscious capitalism

consistency

consumer facing

consumer testing

consumers, target

conversational

core

core values

corporgraphics

correlation

cost of new product failure

cost of new products

creative thinking

creativity

credibility

credible

criteria, ideas and

curiosity

customer perspective

Customers for Life

customers

concepts

language

opinions

potential

D

data analytics

decision tree

definition

Deloitte

demographics

description

design customization

development of ideas

development, new product

dialogue, social media

differentiation

disruption

divergence

diversification

innovation

outside experts

diversity, innovation and

Drucker, Peter

Dupont

E

eco-friendly solutions

reasons to develop

Einstein, Albert

eliminate

emotion

emotional artistry

emotional benefit

emotional order

emotional resonance

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