Your Brand’s Marketing Position
Figure 6.1 Five-step positioning process, highlighting step three
The pivotal step in the brand positioning process is to produce your formal positioning statement, using a structured positioning platform.
Yes, finally, we get to positioning after all the damn prelimi.… Actually, no.
Not at all. And I can’t stress this enough. The preceding sections and steps are NOT mere preliminaries. In my experience, they are all truly essential. They represent foundational work that MUST be done. In all cases.
Sorry, there are no exceptions. If you want to be successful.
If you want to be successful ...
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