February 2012
Intermediate to advanced
272 pages
6h 49m
English
book
Brand Real: How Smart Companies Live Their Brand Promise and Inspire Fierce Customer Loyalty
by Laurence Vincent
Content preview from Brand Real: How Smart Companies Live Their Brand Promise and Inspire Fierce Customer LoyaltyBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
CHAPTER THREETHE BENEFITOF YOUR BRAND
It’s the moment of choice. Maybe I’m not even aware I’m choosing. Maybe I’m sitting in traffic and I am only aware that I’m hungry. My mind drifts to dinner. For reasons I certainly can’t explain, I want pizza. It takes me a fraction of a second to have a preference. A half hour later I’m savoring the flavors of the local pizzeria that popped into my head. Even though my mind probably weighed many options, my choice felt pretty effortless. Several known benefits could have factored into my selection, such as a particular flavor of sauce I might have been craving or a price point, or the speed of service, or positive emotions associated with my past experience at the restaurant, or a need for a little variety. ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.