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Brand Rewired: Connecting Intellectual Property, Branding, and Creativity Strategy by Jennifer C. Wolfe, Anne H. Chasser

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Appendix E. Team Meeting Agenda

  • Goal of the Project

    • Company goal

    • Group goals

    • Rewards and incentives to the team

  • Intellectual property exploitation and protection

  • Time constraints, deadlines

  • New issues impacting the plan

  • Report by all group members on their progress, new issues, or concerns

    • Identification of any issues based upon each report for group discussion

      • Group discussion to bring resolution or determine further homework needed to make better decision on any issues identified

  • Celebration of successes achieved

  • Identification of new opportunities

  • Next steps

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