December 2011
Beginner to intermediate
264 pages
6h 42m
English
Returning home and to glory is the ultimate reward for every brand that has fallen out of favor.
As I finished writing this book, I realized how inspired I was by all the brands that turned around, didn’t give up, and found the fortitude and relentless spirit to come back.
Driving change for brands in trouble is a tough journey and really one that never stops. There are always quick turns, bumps, potholes, and even flying objects—all scary, and many dangerous—that a brand must confront.
People, competition, the press, and even employees will sometimes be heartless and unreasonable.
Jobs will be on the line, egos will get beaten up, millions of dollars will fly out the window, and your new label may be big loser.
Stay the course. Put ...