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Brand Turnaround: How Brands Gone Bad Returned to Glory and the 7 Game Changers that Made the Difference
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Brand Turnaround: How Brands Gone Bad Returned to Glory and the 7 Game Changers that Made the Difference

by Karen Post
December 2011
Beginner to intermediate content levelBeginner to intermediate
264 pages
6h 42m
English
McGraw-Hill
Content preview from Brand Turnaround: How Brands Gone Bad Returned to Glory and the 7 Game Changers that Made the Difference

About the Author

Karen Post is an entrepreneur, branding authority, and author. Her first book, Brain Tattoos: Creating Unique Brands That Stick in Your Customers’ Minds, was published in 2004.

Known to many as the “The Branding Diva” for over three decades she has been building memorable brands that sell product, advocate causes, create loyalty, and add value.

Since 2000, she has led Brain Tattoo Branding, a firm that provides creative and strategic services to start, grow, and manage brands. Karen is also a sought-after speaker who addresses global audiences, and she is proud to have been the first female American speaker to address the Saudi Arabian Airlines national conference in 2011.

Karen started her first business at age 22, and built ...

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Publisher Resources

ISBN: 9780071775281