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Brand Turnaround: How Brands Gone Bad Returned to Glory and the 7 Game Changers that Made the Difference
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Brand Turnaround: How Brands Gone Bad Returned to Glory and the 7 Game Changers that Made the Difference

by Karen Post
December 2011
Beginner to intermediate content levelBeginner to intermediate
264 pages
6h 42m
English
McGraw-Hill
Content preview from Brand Turnaround: How Brands Gone Bad Returned to Glory and the 7 Game Changers that Made the Difference

Chapter 2The Warning Is on the Label and the Clock Is Ticking

No brand is immune to a brand-shaking event. You do everything right and earn a respectable label—both on the shelves, and in the minds of the market. You also secure a spot in the moving target world, poised to be hit by any brand killer.

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Publisher Resources

ISBN: 9780071775281