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Brand Turnaround: How Brands Gone Bad Returned to Glory and the 7 Game Changers that Made the Difference
book

Brand Turnaround: How Brands Gone Bad Returned to Glory and the 7 Game Changers that Made the Difference

by Karen Post
December 2011
Beginner to intermediate content levelBeginner to intermediate
264 pages
6h 42m
English
McGraw-Hill
Content preview from Brand Turnaround: How Brands Gone Bad Returned to Glory and the 7 Game Changers that Made the Difference

Chains that Hold a Brand Hostage

Personal brands and business brands are each held hostage by differing kinds of chains. Each type of brand and category has a unique set of debilitating issues. The following are the most common that will block any brand’s recovery. The first is for a personal brand; the second, for a business brand.

Personal Brand Chains

These are examples of personal brand chains:

Images Ego-driven decisions. In this situation, the leader embodies personal ruler status and an “all-about-me” mindset and believes “no one can touch me or catch me, I am indispensible.”

Lack of accountability and responsibility. What comes into play here ...

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Publisher Resources

ISBN: 9780071775281