December 2011
Beginner to intermediate
264 pages
6h 42m
English
Personal brands and business brands are each held hostage by differing kinds of chains. Each type of brand and category has a unique set of debilitating issues. The following are the most common that will block any brand’s recovery. The first is for a personal brand; the second, for a business brand.
These are examples of personal brand chains:
Ego-driven decisions. In this situation, the leader embodies personal ruler status and an “all-about-me” mindset and believes “no one can touch me or catch me, I am indispensible.”
Lack of accountability and responsibility. What comes into play here ...