Skip to Content
Brand Turnaround: How Brands Gone Bad Returned to Glory and the 7 Game Changers that Made the Difference
book

Brand Turnaround: How Brands Gone Bad Returned to Glory and the 7 Game Changers that Made the Difference

by Karen Post
December 2011
Beginner to intermediate content levelBeginner to intermediate
264 pages
6h 42m
English
McGraw-Hill
Content preview from Brand Turnaround: How Brands Gone Bad Returned to Glory and the 7 Game Changers that Made the Difference

Chapter 4Game Changer 1: Take Responsibility

To be clear, taking responsibility does not mean admitting guilt; it means showing up, leveraging media platforms—both traditional and social media—communicating in a way that is consistent with your brand, and acknowledging the situation and your commitment to finding solutions.

Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Start your free trial

You might also like

The Art of Leadership

The Art of Leadership

Michael Lopp
Inspired Leadership

Inspired Leadership

Kevin Gaskell
The Brand Gap

The Brand Gap

Marty Neumeier

Publisher Resources

ISBN: 9780071775281