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Brand Turnaround: How Brands Gone Bad Returned to Glory and the 7 Game Changers that Made the Difference
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Brand Turnaround: How Brands Gone Bad Returned to Glory and the 7 Game Changers that Made the Difference

by Karen Post
December 2011
Beginner to intermediate content levelBeginner to intermediate
264 pages
6h 42m
English
McGraw-Hill
Content preview from Brand Turnaround: How Brands Gone Bad Returned to Glory and the 7 Game Changers that Made the Difference

Twenty-five Ways to “Meet the Press”

If you or your leadership team have not been professionally media trained or you find yourself making communications missteps, the following tips for managing an interview or news event will help you navigate the toughest news conference and interviews and begin the process from brand shake-up to brand glory.

1. Be prepared. Always write down your talking points and know what you want to cover in advance. Do a dry run with an associate.

2. Maintain control. Media interviews and news conferences are not passive situations.

3. Bridge out of uncomfortable topics. Manage attacks by changing the subject.

4. Know as much as you can before the interview begins. If it’s a one-on-one interview, ask the reporter, in ...

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Publisher Resources

ISBN: 9780071775281