December 2011
Beginner to intermediate
264 pages
6h 42m
English
If you or your leadership team have not been professionally media trained or you find yourself making communications missteps, the following tips for managing an interview or news event will help you navigate the toughest news conference and interviews and begin the process from brand shake-up to brand glory.
1. Be prepared. Always write down your talking points and know what you want to cover in advance. Do a dry run with an associate.
2. Maintain control. Media interviews and news conferences are not passive situations.
3. Bridge out of uncomfortable topics. Manage attacks by changing the subject.
4. Know as much as you can before the interview begins. If it’s a one-on-one interview, ask the reporter, in ...