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Brand Turnaround: How Brands Gone Bad Returned to Glory and the 7 Game Changers that Made the Difference
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Brand Turnaround: How Brands Gone Bad Returned to Glory and the 7 Game Changers that Made the Difference

by Karen Post
December 2011
Beginner to intermediate content levelBeginner to intermediate
264 pages
6h 42m
English
McGraw-Hill
Content preview from Brand Turnaround: How Brands Gone Bad Returned to Glory and the 7 Game Changers that Made the Difference

You Don’t Have to Be Famous to Turn Yourself Around

Let’s take a look at someone whose name you won’t recognize from the media. Troy Evans is a speaker who attends the annual conference for NSA—the National Speakers Association. The story of how he turned around his personal brand is remarkable.

Troy Evans Brand Turnaround Story

Troy Evans was a former bank robber. Yes, you read that correctly. He had committed many terrible crimes, too many to list, actually. He was eventually convicted of five armed bank robberies, in three states, over a six-month crime spree, and he was sentenced to 13 years in the Federal Correctional Complex in Florence, Colorado.

Evans served seven years of his sentence. While incarcerated, though, he made the best possible ...

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Publisher Resources

ISBN: 9780071775281