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Brand Turnaround: How Brands Gone Bad Returned to Glory and the 7 Game Changers that Made the Difference
book

Brand Turnaround: How Brands Gone Bad Returned to Glory and the 7 Game Changers that Made the Difference

by Karen Post
December 2011
Beginner to intermediate content levelBeginner to intermediate
264 pages
6h 42m
English
McGraw-Hill
Content preview from Brand Turnaround: How Brands Gone Bad Returned to Glory and the 7 Game Changers that Made the Difference

Turnaround Takeaways

Passion, talent, self-confidence, and the resilience to weather the storms of the brand’s own making or that fate throws at them are essential qualities for turning around a brand or an individual life. The following are things you need to embrace and do to achieve turnaround success:

Images Don’t give up.

Images Be honest and transparent.

Images Walk your talk.

Watch the company you keep—it really matters.

If necessary, eat crow.

Make sure the ...

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Publisher Resources

ISBN: 9780071775281