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Brand Turnaround: How Brands Gone Bad Returned to Glory and the 7 Game Changers that Made the Difference
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Brand Turnaround: How Brands Gone Bad Returned to Glory and the 7 Game Changers that Made the Difference

by Karen Post
December 2011
Beginner to intermediate content levelBeginner to intermediate
264 pages
6h 42m
English
McGraw-Hill
Content preview from Brand Turnaround: How Brands Gone Bad Returned to Glory and the 7 Game Changers that Made the Difference

Mark Cuban and the Dallas Mavericks: Relentless Competitors

A very passionate leader who knows how to turn his bad-boy behavior into goodwill and great publicity, Mark Cuban and his leadership are competitive, curious, and passionately entrepreneurial.

Cuban is a serial entrepreneur, whose first step into the business world was at the age of 12, when he sold garbage bags to pay for a pair of expensive basketball shoes. While in school, he held a variety of jobs, including bartender, disco dancing instructor, and party promoter. He paid for college by collecting and selling stamps and once gained almost $1,100 from starting a chain letter. Maybe that was viral marketing before we knew what to call it.

A self-made billionaire entrepreneur today, ...

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Publisher Resources

ISBN: 9780071775281