Skip to Content
Brand Turnaround: How Brands Gone Bad Returned to Glory and the 7 Game Changers that Made the Difference
book

Brand Turnaround: How Brands Gone Bad Returned to Glory and the 7 Game Changers that Made the Difference

by Karen Post
December 2011
Beginner to intermediate content levelBeginner to intermediate
264 pages
6h 42m
English
McGraw-Hill
Content preview from Brand Turnaround: How Brands Gone Bad Returned to Glory and the 7 Game Changers that Made the Difference

Turnaround Takeaways

Turnaround leaders are a unique breed of people. Here are some traits they share that help them in their rise to the top:

Images An ability to detach from the disaster or an event without losing sight of lessons learned

Images A focus on making things better—with no blaming of employees, vendors, or the media

Images A clear vision of the future that addresses the triple bottom line: finance, society, and the environment

An ability to leverage their ...

Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Start your free trial

You might also like

The Art of Leadership

The Art of Leadership

Michael Lopp
Inspired Leadership

Inspired Leadership

Kevin Gaskell
The Brand Gap

The Brand Gap

Marty Neumeier

Publisher Resources

ISBN: 9780071775281