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Brand Turnaround: How Brands Gone Bad Returned to Glory and the 7 Game Changers that Made the Difference
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Brand Turnaround: How Brands Gone Bad Returned to Glory and the 7 Game Changers that Made the Difference

by Karen Post
December 2011
Beginner to intermediate content levelBeginner to intermediate
264 pages
6h 42m
English
McGraw-Hill
Content preview from Brand Turnaround: How Brands Gone Bad Returned to Glory and the 7 Game Changers that Made the Difference

Chapter 7Game Changer 4: Stay Relevant

The marketplace is full of contradictions and varied points of view on every subject and brand. That’s why there is Ben and Jerry’s Cherry Garcia and Blue Bell’s vanilla, and why both are successful. The marketplace is also full of harmony. It comes from like-minded people (tribes), whose word of mouth (tribal force) can further a cause with their commitment and take a brand from the Dead Sea to riding the waves again.

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Publisher Resources

ISBN: 9780071775281