December 2011
Beginner to intermediate
264 pages
6h 42m
English
Staying relevant means brands have to do these things:
Solve big problems with simple answers.
Keep eyes and ears on the market, watch trends, converse, and listen.
Walk in all of their stakeholder’s shoes: customers, employees, investors, vendors, and even critics.
Understand the buyers’ value system.
Identify strong segments ...