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Brand Turnaround: How Brands Gone Bad Returned to Glory and the 7 Game Changers that Made the Difference
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Brand Turnaround: How Brands Gone Bad Returned to Glory and the 7 Game Changers that Made the Difference

by Karen Post
December 2011
Beginner to intermediate content levelBeginner to intermediate
264 pages
6h 42m
English
McGraw-Hill
Content preview from Brand Turnaround: How Brands Gone Bad Returned to Glory and the 7 Game Changers that Made the Difference

Chapter 8Game Changer 5: Keep Improving

Bad things happen to good companies and to people every day. Whether it’s a mean-spirited attack on your data by hackers, which Sony PlayStation experienced, or complacency and economic factors like those experienced by the Ford Motor brand and Marks & Spencer, the U.K.-based retailer, these incidents negatively mark a brand. Sometimes the black eye fades away quickly, and other times it causes serious internal damage with consequences that may last for years. Fast or slow, though, brand bounce-back only happens with some changes for the better.

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Publisher Resources

ISBN: 9780071775281