December 2011
Beginner to intermediate
264 pages
6h 42m
English
The world does not stop changing, and brands need to keep on improving. Meaningful rethinking, recycling, and reinventing take doing these things:
When you see a red flag, take action; you may not have a second chance.
Bring in outside noncategory or industry experts to lead.
Don’t be married to any idea, product, or service.
Focus on scalable improvements.
Concentrate on doing less, and doing it better.
Don’t hide from critics; ...