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Brand Turnaround: How Brands Gone Bad Returned to Glory and the 7 Game Changers that Made the Difference
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Brand Turnaround: How Brands Gone Bad Returned to Glory and the 7 Game Changers that Made the Difference

by Karen Post
December 2011
Beginner to intermediate content levelBeginner to intermediate
264 pages
6h 42m
English
McGraw-Hill
Content preview from Brand Turnaround: How Brands Gone Bad Returned to Glory and the 7 Game Changers that Made the Difference

Turnaround Takeaways

The world does not stop changing, and brands need to keep on improving. Meaningful rethinking, recycling, and reinventing take doing these things:

Images When you see a red flag, take action; you may not have a second chance.

Images Bring in outside noncategory or industry experts to lead.

Images Don’t be married to any idea, product, or service.

Focus on scalable improvements.

Concentrate on doing less, and doing it better.

Don’t hide from critics; ...

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Publisher Resources

ISBN: 9780071775281