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Brand Turnaround: How Brands Gone Bad Returned to Glory and the 7 Game Changers that Made the Difference
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Brand Turnaround: How Brands Gone Bad Returned to Glory and the 7 Game Changers that Made the Difference

by Karen Post
December 2011
Beginner to intermediate content levelBeginner to intermediate
264 pages
6h 42m
English
McGraw-Hill
Content preview from Brand Turnaround: How Brands Gone Bad Returned to Glory and the 7 Game Changers that Made the Difference

Action Plan to Develop Brand Distinction

Whatever type of brand yours is, consider how you can maximize its unique features or what you can add to it to make it stand apart from all others. There are two parts to distinction planning. First, you need to identify your opportunities for difference. Distinction can be developed and leveraged with these things:

Images Distinct brand niches or specialties

Images Distinct brand personality or characteristics

Images Distinct ...

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Publisher Resources

ISBN: 9780071775281