December 2011
Beginner to intermediate
264 pages
6h 42m
English
Whatever type of brand yours is, consider how you can maximize its unique features or what you can add to it to make it stand apart from all others. There are two parts to distinction planning. First, you need to identify your opportunities for difference. Distinction can be developed and leveraged with these things:
Distinct brand niches or specialties
Distinct brand personality or characteristics
Distinct ...