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Brand Turnaround: How Brands Gone Bad Returned to Glory and the 7 Game Changers that Made the Difference
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Brand Turnaround: How Brands Gone Bad Returned to Glory and the 7 Game Changers that Made the Difference

by Karen Post
December 2011
Beginner to intermediate content levelBeginner to intermediate
264 pages
6h 42m
English
McGraw-Hill
Content preview from Brand Turnaround: How Brands Gone Bad Returned to Glory and the 7 Game Changers that Made the Difference

Index of Brands

(Persons who are also brands are listed within quotation marks.)

A

Abercrombie & Fitch Co. (A&F), 123–127

Adidas, 17, 174

AIG, 184

Albemarle, 180–181

American Red Cross, 11–16

Apple, 84, 192

“Arianna Huffington,” 98, 109–113

Arm & Hammer Baking Soda, 174

“Arnold Schwarzenegger,” 86, 183

Aruba, 22–24

Avon, 184

B

Barbie dolls, 140, 153–157

“Barry Bonds,” 19

Ben and Jerry’s, 139

Big Three automakers, 53, 54, 57

“Bill Clinton,” 185, 188–189

Blockbuster, 26

Blue Bell, 139

Bounce, 196

BP, 72, 75, 83, 89

Bratz dolls, 154

Brooks Brothers, 177

C

Candie’s, 200–203

“Charlie Sheen,” 84

Children’s Hospital of Orange County (CHOC), 40, 41

“Chris Brown,” 225–226

Chrysler, 54, 57, 58

Chuck E. Cheese, 8

Circuit City, 164

“Clara Barton,” 12

D

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Publisher Resources

ISBN: 9780071775281