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Brand Turnaround: How Brands Gone Bad Returned to Glory and the 7 Game Changers that Made the Difference
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Brand Turnaround: How Brands Gone Bad Returned to Glory and the 7 Game Changers that Made the Difference

by Karen Post
December 2011
Beginner to intermediate content levelBeginner to intermediate
264 pages
6h 42m
English
McGraw-Hill
Content preview from Brand Turnaround: How Brands Gone Bad Returned to Glory and the 7 Game Changers that Made the Difference

Chapter 1

1. Willie Pietersen, Reinventing Strategy: Using Strategic Learning to Create and Sustain Breakthrough Performance, New York: John Wiley & Sons, Inc., 2002, 180.

2. Steven Greenhouse, “Nike Shoe Plant in Vietnam Is Called Unsafe for Workers,” New York Times, November 08, 1997, http://www.nytimes.com/1997/11/08/business/nike-shoe-plant-in-vietnam-is-called-unsafe-for-workers.html?pagewanted=4 http://www.nytimes.com/1997/11/08/business/nike-shoe-plant-in-vietnam-is-called-unsafe-for-workers.html.

3. “Domino’s Inc.,” FundingUniverse.com, accessed May 7, 2011, http://www.fundinguniverse.com/company-histories/Dominos-Inc-Company-History.html.

4. “Domino’s Inc.” http://www.fundinguniverse.com/company-histories/Dominos-Inc-Company-History.html ...

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Publisher Resources

ISBN: 9780071775281