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Brand Turnaround: How Brands Gone Bad Returned to Glory and the 7 Game Changers that Made the Difference
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Brand Turnaround: How Brands Gone Bad Returned to Glory and the 7 Game Changers that Made the Difference

by Karen Post
December 2011
Beginner to intermediate content levelBeginner to intermediate
264 pages
6h 42m
English
McGraw-Hill
Content preview from Brand Turnaround: How Brands Gone Bad Returned to Glory and the 7 Game Changers that Made the Difference

Chapter 5

1. “Michael Vick: Doing Time,” 60 Minutes, CBS News, August 16, 2009, 5:00 PM, http://www.cbsnews.com/video/watch/?id=5245553n, accessed August 17, 2011.

2. Rosalind S. Helderman, “‘Straight Arrow’ Considers Health-Care Suit,” Washington Post, December 8, 2010, http://www.washingtonpost.com/wp-dyn/content/article/2010/12/07/AR2010120706982.html, accessed August 17, 2011.

3. “Martha’s Mess …. An Insider Trading Scandal Tarnishes the Queen of Perfection.” Newsweek, July 1, 2002.

4. “Martha’s Last Laugh: After Prison, She’s Thinner, Wealthier & Ready for Prime Time.” Newsweek, March 7, 2005.

5. Brooks Barnes, “Show Skewers Martha Stewart, With Her Blessing,” New York Times, August 10, 2008, http://www.nytimes.com/2008/08/11/business/media/11martha.html ...

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Publisher Resources

ISBN: 9780071775281