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Brand Turnaround: How Brands Gone Bad Returned to Glory and the 7 Game Changers that Made the Difference
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Brand Turnaround: How Brands Gone Bad Returned to Glory and the 7 Game Changers that Made the Difference

by Karen Post
December 2011
Beginner to intermediate content levelBeginner to intermediate
264 pages
6h 42m
English
McGraw-Hill
Content preview from Brand Turnaround: How Brands Gone Bad Returned to Glory and the 7 Game Changers that Made the Difference

Chapter 7

1. Urban Dictionary, http://www.urbandictionary.com/define.php?term=Hardly-Ableson and The Motorcycle Bikers Dictionary, http://www.totalmotorcycle.com/dictionary/H.htm, accessed August 21, 2011.

2. http://en.wikipedia.org/wiki/Sturgis_Motorcycle_Rally, accessed August 21, 2011.

3. Rick Barrett, “Recession Takes Toll on Harley Dealers: Store Closings Place Number of U.S. Dealerships at About Same Level as 2002,” Milwaukee Wisconsin, Journal Sentinel, http://www.jsonline.com/business/114839684.html, accessed August 21, 2011.

4. Adweek staff, “How Harley-Davidson Drives Mobile Marketing, Facebook,” April 29 2009, http://www.adweek.com/news/advertising-branding/how-harley-davidson-drives-mobile-marketing-facebook-105714, accessed August ...

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Publisher Resources

ISBN: 9780071775281