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Brand Turnaround: How Brands Gone Bad Returned to Glory and the 7 Game Changers that Made the Difference
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Brand Turnaround: How Brands Gone Bad Returned to Glory and the 7 Game Changers that Made the Difference

by Karen Post
December 2011
Beginner to intermediate content levelBeginner to intermediate
264 pages
6h 42m
English
McGraw-Hill
Content preview from Brand Turnaround: How Brands Gone Bad Returned to Glory and the 7 Game Changers that Made the Difference

Chapter 8

1. Nick Beams, “Ford and GM Debt Reduced to Junk Bond Status,” World Socialist website, May 9, 2005, http://www.wsws.org/articles/2005/may2005/gm-m09.shtml, accessed August 25, 2011.

2. Ibid.

3. Ian Swanson, “Rejecting Bailout Wins Political Capital for Ford,” January 27, 2010, The Hill, http://thehill.com/homenews/administration/78211-rejecting-bailout-wins-political-capital-for-ford, accessed August 25, 2011.

4. Associated Press, “McDonald’s Pushing Salads and Pedometers,” April 15, 2004; Diet & Fitness MSNBC.com, http://msnbc.msn.com/id/4749559/, accessed August 25, 2011.

5. Agence France Presse, “Michelle Obama Happy with McDonald’s Menu Shift,” July 11, 2011, http://news.yahoo.com/michelle-obama-happy-mcdonalds-menu-shift-171330772.html ...

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Publisher Resources

ISBN: 9780071775281