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Brand Turnaround: How Brands Gone Bad Returned to Glory and the 7 Game Changers that Made the Difference
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Brand Turnaround: How Brands Gone Bad Returned to Glory and the 7 Game Changers that Made the Difference

by Karen Post
December 2011
Beginner to intermediate content levelBeginner to intermediate
264 pages
6h 42m
English
McGraw-Hill
Content preview from Brand Turnaround: How Brands Gone Bad Returned to Glory and the 7 Game Changers that Made the Difference

Chapter 9

1. Steve Boggan, “Nike Admits to Mistakes over Child Labour,” The Independent/Americas, October 20, 2001, http://www.independent.co.uk/news/world/americas/nike-admits-to-mistakes-over-child-labour-631975.html, accessed August 25, 2011.

2. Steven Greenhouse, “Nike Shoe Plant in Vietnam Is Called Unsafe for Workers,” New York Times, November 8, 1997, http://www.nytimes.com/1997/11/08/business/nike-shoe-plant-in-vietnam-is-called-unsafe-for-workers.html?src=pm, accessed August 25, 2011.

3. Eun Lee Koh, “Nike to Raise Minimum Age of Its Workers at Shoe Factories, 18, but 16 at Shops that Make Apparel,” San Francisco Chronicle, May 13, 1998, e: http://www.sfgate.com/cgi-bin/article.cgi?f=/e/a/1998/05/13/NEWS10565.dtl#ixzz1W4LoCRsS, viewed ...

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Publisher Resources

ISBN: 9780071775281