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Brand Turnaround: How Brands Gone Bad Returned to Glory and the 7 Game Changers that Made the Difference
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Brand Turnaround: How Brands Gone Bad Returned to Glory and the 7 Game Changers that Made the Difference

by Karen Post
December 2011
Beginner to intermediate content levelBeginner to intermediate
264 pages
6h 42m
English
McGraw-Hill
Content preview from Brand Turnaround: How Brands Gone Bad Returned to Glory and the 7 Game Changers that Made the Difference

Chapter 10

1. Tracy, “Mary Kay and the Art of Rationalization,” Pink Truth, May 4, 2011, http://www.pinktruth.com/2011/05/mary-kay-and-the-art-of-rationalization/, accessed August 26, 2011.

2. Kerri Susan Smith, “Geek Squad: Best Buy’s Corporate Mythology,” Knowledge @ W. P. Carey website, January 14, 2009, http://knowledge.wpcarey.asu.edu/article.cfm?articleid=1731, accessed August 26, 2011.

3. David Utter, “Winternals Picks a Fight with Geek Squad,” Security Pro News, April 13, 2006, http://www.securitypronews.com/news/securitynews/spn-45-20060413WinternalsPicksAFightWithGeekSquad.html, accessed August 26, 2011.

4. Violet Blue, “The Geek Squad’s ongoing porn problem/Bloggers catch the tech service pilfering porn and it turns into a local PR ...

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Publisher Resources

ISBN: 9780071775281