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Brand Turnaround: How Brands Gone Bad Returned to Glory and the 7 Game Changers that Made the Difference
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Brand Turnaround: How Brands Gone Bad Returned to Glory and the 7 Game Changers that Made the Difference

by Karen Post
December 2011
Beginner to intermediate content levelBeginner to intermediate
264 pages
6h 42m
English
McGraw-Hill
Content preview from Brand Turnaround: How Brands Gone Bad Returned to Glory and the 7 Game Changers that Made the Difference

Marketing, Branding Insight Websites and Blogs

Nicole Armstrong, http://www.morethanalogoblog.com/

Brandchannel, http://www.brandchannel.com

Cool News of the Day, http://www.reveries.com/

Seth Godin, http://sethgodin.typepad.com/

Martin Lindstrom, http://www.martinlindstrom.com/

MarketingProfs.com, http://www.MarketingProfs.com

MarketingSherpa, http://www.marketingsherpa.com

Marketing Virtual Library, http://www.KnowThis.com

John Moore, http://www.brandautopsy.com

Online marketing, http://www.copyblogger.com/

Andy Sernovitz, http://www.damniwish.com/, http://gaspedal.com/blog

David Taylor, http://www.wheresthesausage.typepad.com

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Publisher Resources

ISBN: 9780071775281