December 2011
Beginner to intermediate
264 pages
6h 42m
English
Aaker, David A. Brand Relevance: Making Competitors Irrelevant. Jossey-Bass, 2011.
Gobé, Marc. Emotional Branding: The New Paradigm for Connecting Brands to People. Allworth Press, 2001.
Kelly, Francis, and Barry Silverman. The Breakaway Brand: How Great Brands Stand Out. McGraw-Hill, 2005.
Lindstrom, Martin. Brandwashed, Crown Business (September 20, 2011).
Lindstrom, Martin. Brand Sense. Free Press, 2010.
Lindstrom, Martin. Buyology, reprint ed. Crown Business, 2010.
Manners, Tim. Relevance: Making Stuff That Matters. Portfolio Hardcover, 2008.
Murry, Brian H. Defending the Brand: Aggressive Strategies for Protecting Your Brand in the Online Arena. AMACOM, 2003.
Trout, Jack. Differentiate or Die: Survival in Our ...