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Brand Turnaround by Karen Post

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Commercial Brands

Companies, big and small, own commercial brands. They are focused on business objectives and intent on profits that drop to the bottom line for stakeholders.

When the worst is over, bounce-back commercial brands often experience

Images Lower customer acquisition costs (new customers arrive and defected customers return)

Images Stronger revenues (sales are up)

Images Stronger margins (buyers spend more per transaction)

Organically grown advocacy (customer ...

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