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Brand Turnaround by Karen Post

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Cause and Nonprofit Brands

Nonprofit brands share many of the same issues as commercial ones, with additional scrutiny because their funding often comes from donations, grants, and other nonprofits.

Cause and nonprofit brand turnarounds often experience these things:

Images Supporter base increases (lower cost per contribution, emergence of new supporters and reengagement of inactive patrons)

Images Increased contributions (both in time and money)

Images More efficient ...

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