Individual brands are the newest kids on the brand block; from business professionals to athletes, and from entertainers to religious, community, and political leaders, these brands are led by one person’s values, style, behavior, and communications.
Here’s what individual brands may experience when they turn around:
Increased opportunities (their profile attracts business deals, other brands, and engagements)
Increased income (they earn more)
Positive feedback from industry and the public
Greater exposure, features in media, ...