O'Reilly logo

Brand Turnaround by Karen Post

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Destination Brands

Destination brands dramatically impact economies, as they touch so many commerce-driving dimensions from quality of life, to tax bases, to jobs and talent recruitment.

Here’s what destination brands may experience when they turn around:

Images Visitor acquisition cost is lowered. (New visitors arrive and defected ones return.)

Images Revenues increase. (This may also pump revenues into other businesses.)

Images Profit margins can grow. (Buyers are ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required