O'Reilly logo

Brand Turnaround by Karen Post

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

What It Takes to Create Real Change

Change is difficult, especially when a brand is in trouble. Change is associated with uncertainty, and often before the pleasure and rewards show up, there can be pain. But, it is also the axis to all progress, innovation, development, and improvement. It is the critical point for growth.

Overcoming Resistance to Change

To invite change into your organization or life, you must understand how the human mind and change work. Chip Heath and Dan Heath, coauthors of Switch, studied change both from a personal and business standpoint. Their discoveries confirm that “most people hate change,” although those naysayers have a funny way of showing it. Every iPhone sold serves as counterevidence. So does every text message ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required