O'Reilly logo

Brand Turnaround by Karen Post

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

No Place Is Immune

Look at the city of Detroit. It has been around since 1701, when it was known as French-Canadian Fort Ponchartrain du Détroit. In the eighteenth and nineteenth centuries the city’s proximity to transport waterways made it an industrial powerhouse. Through the mid-1960s Detroit was the glowing city on the hill in America, the home of the Big Three automakers and Motown.

Competition, Crime, and Complacency Almost Killed Detroit

Detroit’s population peaked in 1950 at 1.85 million. As things got worse in subsequent years, many fled the city limits to the suburbs, and the city’s tax base disappeared. From 1950 and through 1990, the city lost at least 150,000 people every decade. Since that time, the population has continued to decline. ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required