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Brand Turnaround by Karen Post

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Don’t Hide from Critics; Learn from Them

Critics are like mosquitoes. They are everywhere and can be a terrible distraction. And many folks, including me, don’t often think about their positive purpose. We focus on their annoying characteristics. It turns out that mosquitoes are important in our ecosystem; they are an important source of food for other creatures like bats, and some even pollinate plants.

Critics also have two sides: the bad side forces brands to waste precious resources. In some ways worse than time-consuming and expensive lawsuits, critical opinions can stay in the public’s mind and wear down a brand’s confidence. And that’s unfortunate. It’s human to want everyone’s acceptance and support, but the reality is that everyone will ...

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