Chapter 3
1. http://en.wikipedia.org/wiki/ValuJet_Flight_592, accessed August 8, 2011.
2. Reiches Baird, “Restructuring: Why Should a Company Change Its Name?” ReichesBaird.com, accessed May 26, 2011, http://www.riechesbaird.com/resources/res_at.aspx.
3. Bruce Horovitz, “What’s in a Name? Company Survival,” USA Today.com, September 29, 1997, http://pqasb.pqarchiver.com/USAToday/access/16378300.html?dids=16378300:16378300&FMT=ABS&FMTS=ABS:FT&type=current&date=Sep+29%2C+1997&author=Bruce+Horovitz&pub=USA+TODAY&desc=What%27s+in+a+name%3F+Company+survival&pqatl=google.
4. Associated Press, “ValuJet to Buy AirTran, Drop Its Name,” Augusta Chronicle, July 24, 2011, http://chronicle.augusta.com/stories/1997/07/11/biz_211199.shtml.
5. http://www.sbnonline.com/2007/09/intensive-care-how-kim-cripe-built-an-executive-team-to-turn-around-children-x2019-s-hospital-of-orange-county/ ...
Get Brand Turnaround: How Brands Gone Bad Returned to Glory and the 7 Game Changers that Made the Difference now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
