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Brand Turnaround by Karen Post

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Chapter 4

1. Judith Rehak, “Tylenol made a hero of Johnson & Johnson: The recall that started them all,” New York Times, March 23, 2002, http://www.nytimes.com/, accessed August 15, 2011.

2. Jerry Knight, Washington Post, October 11, 1982 as quoted in Tamara Kaplan, “The Tylenol Crisis: How Effective Public Relations Saved Johnson & Johnson,” http://www.grif.com.au/Tylenol.79.0.html, accessed August 15, 2011.

3. Ann Landers, “Johnson & Johnson Handles Tylenol Crisis with Integrity,” syndicated column, December 7, 1982, http://news.google.com/newspapers?id=hZpQAAAAIBAJ&sjid=pV0DAAAAIBAJ&pg=6604,6893244&dq=tylenol+johnson+and+johnson+package&hl=en, accessed August 15, 2011.

4. Tamar Lewin, “Tylenol Posts an Apparent Recovery,” New York Times, December ...

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