chapter 14
Building your brand online
In our ever-present digital and virtual world, your online presence extends from email, virtual meetings to websites blogs, vlogs, videos and reels, to podcasts, webinars, and to social media sites. All contribute to your digital networking efforts, and some would argue that your online presence can be more important than your offline presence as it provides you with global visibility that continuously evolves.
In this chapter, we’ll take a look at each of these elements and begin from the position that standing out online is important for two reasons:
- •First, your personality needs to come across virtually. ...
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