chapter 16
Staying focused
The best way to market yourself is to build your personal brand. However, you have to know what you are selling. In other words, you have to know yourself. For most of us, this is a lifelong voyage of discovery.
We hope that the exercises we have offered to you in this book have helped you navigate your personal journey of discovering who you are and, in turn, strengthening your brand. If you have skipped any exercises, we strongly encourage you to go back and fill in the gaps. Discovering yourself is the most powerful way to learn; we have provided a framework to help you do so.
All the work you have done will help ...
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