Overview
Brand champions showcases real-life applications of what has been explained in the previous chapters. This is done by introducing the reader to some of the best-branded companies and the best strategies in history so far. Good branding combines subject-matter competence with the customer experience and a curated social media presence. Good storytelling has been described to be the essence of good marketing. The companies that have been discussed in this chapter have nailed the concepts like brand positioning, brand drifting, and the effects of harnessing the power of emotions.
Brand positioning is how a brand is perceived differently from the competitors and how consumers relate to and connect with a brand. Brand Drift created ...
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